What does your role entail?
– In my role I have the overall responsibility for developing the brand globally. Both from strategy to implementation but also to be operational in creating marketing activities. We are currently on an exciting journey of transformation, which took off during 2023 with a new company name – Nordisk Clean Solutions (previously Granuldisk) representing a new generation of products, solutions, and services.
Together with the marketing team consisting of experts within digital, brand, and product marketing we identify how to package this, any potential needs, and how this should be marketed to reflect the transformation as well as our ambition to be a complete provider. In parallel, marketing plays a vital role in the collaboration with departments such as Sales, Product Development and Customer Success, as we all strive to fulfil our customers’ core need – to get their dishes clean in the most sustainable and efficient way.